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These days, we are always online – scrolling through our phones, checking our emails and social media. So, it’s quite surprising that adoption and usage of telehealth services (videoconferencing with physicians/nurses, provider trainings, remote meetings, medical educational services, etc.) remains low – even with technological advancements in online connectivity and video transmission capabilities. Nobody loves waiting hours for their doctor, so why are we not hopping online for a check-up?
The demand is certainly there, 84 percent of commercial insurance subscribers said that they would use video or online services if they were offered, but telehealth care hasn’t fully come into the fold yet. According to Definitive Healthcare’s data, only one-third of inpatient hospitals and 45 percent of outpatient facilities provide telehealth solutions or services.
Here are a few possible reasons:
Currently, the telehealth vendor market share at U.S. hospitals is varied. According to Definitive Healthcare data, and as of April 2019, VRad, a radiology telehealth provider, holds a significant market share lead at 29 percent, followed by InTouch Health and American Well, with 19 and 11.2 percent respectively. MDLIVE, AMD Global Telemedicine, and AMC Health are also bigger players – each possessing a bit more than 5 percent of the market share.
Because only one-third of inpatient hospitals have a telehealth solution installed, there is lots of greenspace in this market.
Fig 1 Telehealth solution implementation by state, according to data from Definitive Healthcare's platform, as of April 18, 2019.
Utah, Iowa, and South Dakota have the highest reported implementations with 64 percent or more of the state’s hospitals reporting a solution. Northeastern states currently report the lowest level of adoptions, and therefore are prime for opportunity. Currently, about 136 hospitals are thinking of implementing a telehealth solution in the near future, according to Definitive Healthcare's hospital & IDN data.
Between 2017 and 2018, telehealth implementation in outpatient facilities remained fairly flat, rising only about five percentage points (44.8 percent to 49.4 percent).
However, outpatient telehealth procedures showed growth between these years among physicians, physician groups, and for outpatient hospital-based claims:
Fig 2 Light green (2018): number of HCPCS/CPT codes for outpatient telehealth services compared against darker green (2017) outpatient telehealth services – from the Definitive Healthcare platform.
Even though telehealth adoption in the outpatient setting is still maturing, the demand for these solutions clearly seems to be growing and is driving solution use at these facilities.
Definitive Healthcare tracks claims data monthly. Stay tuned to our blog to learn more about telehealth trends and our press page for the results of our provider and consumer Telehealth Surveys (emerging in May 2019). To better understand telehealth adoption across the inpatient and outpatient realms, please request a free trial of Definitive Healthcare's platform.
In our upcoming live webinar, Selling to Doctors in the Fast-Growing Outpatient Market, on May 1st at 2pm EST, Definitive Healthcare's very own Enterprise Account Executive Maggie Fortune will discuss how to identify selling opportunities in the rapidly-growing outpatient care market.
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