There are a few different ways to conduct meaningful geographic analyses. One of the most useful ways to analyze patient populations is by focusing on cities and their surrounding areas. This reveals important insights about social, economic, and travel-related connections between communities.
CBSAs are metropolitan or micropolitan areas with a population of at least 10,000 people. Metropolitan areas have a population of 50,000 or more people and at least one urban center. Micropolitan areas have an urban cluster of between 10,000 and 50,000 people. The Office of Management and Budget (OMB) created CBSAs in 2000 to replace dated definitions of metropolitan and micropolitan areas.
Analyzing CBSA data
Definitive Healthcare’s Hospitals & IDNs database tracks over 920 CBSA profiles. Each CBSA profile contains key statistics about:
Population Growth (from previous year)
Total Number of Facility Types
Net Patient Revenue
Number of Total Beds
Healthcare organizations can use this information to gain valuable population insights such as tracking areas with the highest estimated population growth. Areas with a growing population can lead to larger patient populations and a need for additional facilities and providers. These high-growth areas could be ideal territories for healthcare services and supplies.
Using historical population figures, Definitive Healthcare calculates estimated population growth numbers for each CBSA.
CBSA regions with the greatest population growth
Estimated Population Growth 2017-2018
Number of Hospitals
Number of Beds
Cedar City UT
Myrtle Beach-Conway-North Myrtle Beach SC-NC
St. George UT
Lakeland-Winter Haven FL
Fig 1: Data is from Definitive Healthcare’s Hospitals & IDNs database. CBSA population data is sourced from the U.S. Census Bureau with statistics updated within Definitive’s product suite annually. Accessed October 2020.
The data reveal the top ten CBSAs with the highest estimated population growth projected an increase of more than 3.2 percent. Key insights include:
Four of the CBSAs are metropolitan areas – Midland, TX; Myrtle Beach-Conway-North Myrtle Beach SC-NC; St. George, UT; and Lakeland-Winter Haven FL
Three of the CBSAs are in Utah – Herber, Cedar City and St. George
Two of the CBSAs have over 1,000 hospital beds
Besides Williston ND, the other nine CBSAs experienced population increases over the last few years
These insights feed data-driven sales strategies and help understand complex healthcare markets. Six of the top ten CBSAs with highest estimated population growth are micropolitan areas suggesting smaller markets may have similar future growth. Clusters of CBSAs in one state all showing projected increases, such as three of Utah’s CBSAs expecting growth, can present an opportunity for a a sales team. Metropolitan areas with projected growth tend to have competitive markets but could still have growing physician specialty demands. Knowledge of local dynamics and how population changes will impact the provider communities arm sales teams for meaningful conversations with their accounts.
CBSA Market Overview analysis
Individual CBSA profiles in the Hospitals & IDNs database offer a detailed view of the geographic area. The profiles also provide analysis and comparison to help healthcare organizations understand their target markets. The CBSA Market Overview allows users to compare CBSAs against each other and access data about each. This creates an additional tool for clients in key healthcare sectors like:
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The codes, terms, and language combinations that encapsulate patient journeys
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ABOUT THE AUTHOR
Maggy Tieché is a market research and marketing professional with 15 years of healthcare technology experience. As a Provider Analytics Content Manager for Definitive Healthcare, she helps bring data ...